Durex’s new “Last Longer” campaign by DDB
To highlight this product benefit, DDB Auckland from New Zealand distributed limited edition pillow sleeves at Erotica. As a result, the Durex stand was inundated, increasing sales by 28%. It was such a hit with the guys that hundreds more pillow cases were printed and sold in D.vice sex stores as a continuation of the promotion.
October 30, 2007 - Ads
Author: Shan Tara
One Response to “Durex’s new “Last Longer” campaign by DDB”
Leave a Reply
You must be logged in to post a comment.
Design
lamp
Kitchen
Exhibition
photography
Photo
Interior
Fashion
Travel
Project
Prefab
Music
Gizmo
Residence
Technology
Sculpture
Hotel
Chair
Mobility
Table
Video
Lighting
house
Seating
Green
Gadgets
Latest
Art
Furniture
Architecture
June 6th, 2011 at 3:13 pm
[...] ● Chantal, 2007, “Durex’s new “Last Longer” campaign by DDB” [online] Viewed at 6th Jan 2008 from [http://cubeme.com/blog/2007/10/30/durexs-new-last-longer-campaign-by-ddb/] [...]