Durex’s new “Last Longer” campaign by DDB
To highlight this product benefit, DDB Auckland from New Zealand distributed limited edition pillow sleeves at Erotica. As a result, the Durex stand was inundated, increasing sales by 28%. It was such a hit with the guys that hundreds more pillow cases were printed and sold in D.vice sex stores as a continuation of the promotion.
October 30, 2007 - Category: Ads - Posted by: Chantal - Comments: 0
