Durex’s new “Last Longer” campaign by DDB

 

To highlight this product benefit, DDB Auckland from New Zealand distributed limited edition pillow sleeves at Erotica. As a result, the Durex  stand was inundated, increasing sales by 28%. It was such a hit with the guys that hundreds more pillow cases were printed and sold in D.vice sex stores as a continuation of the promotion.

Via [Core77] & [Ad Sneeze]

Comments: 1   


October 30, 2007 - Ads    
Author: Shan Tara

One Response to “Durex’s new “Last Longer” campaign by DDB”

  1. Marketing Plan - Durex Condom - World Essay - Over 50000 essays, term papers and book reports - World Essay Says:
    June 6th, 2011 at 3:13 pm

    [...] ● Chantal, 2007, “Durex’s new “Last Longer” campaign by DDB” [online] Viewed at 6th Jan 2008 from [http://cubeme.com/blog/2007/10/30/durexs-new-last-longer-campaign-by-ddb/] [...]

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