Foam City, Sony’s Latest Advert

Created by the ad agency Fallon London, which also made the three previous iconic Sony advertisements, the new advert, “Foam City”, promotes Sony’s Handycam, Cyber-shot and α, its new digital camera brand. The team flooded the centre of the Florida, south-east United States, city with over 460 million litres of foam, using the world’s largest foam-producing machine, which could fill an Olympic swimming pool in 24 seconds.

“We wanted this to be a magical event where people would be able to have a truly unique photographic experience, where they could actually take images like no other,” said Mikah Martin-Cruz, the general manager, marketing communications, Sony UK.