HP Advanced Photo Paper by Publicis, Malaysia
May 9th, 2008 by Chantal
This campaign is realized by Publicis, Malaysia to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demonstrate to passers-by that what’s real to their eyes is actually a reproduction using HP Advanced Photo Paper.
Via [The Denver Egotist]
Posted in Advertising
May 10th, 2008 at 5:40 pm
Hi,
This reminds me of the effects achieved using anamorphic perspective.
These standees, when placed in well chosen spots, will result in many giggles.
A well thought campaign, no doubt about that.
Have a nice weekend,
José