Swimming Above a Submerged City by Ogilvy & Mather Mumbai Ad Agency
Upon first glance this might look like people swimming on top of a submerged city – that’s a clever ad for HSBC by Ogilvy & Mather Mumbai Ad Agency in India . HSBC pursues environmental initiatives throughout its organization. The task at hand was to increase awareness of their website, thus educating people on minimizing climate change in a less theoretical manner.
Via [Neatorama]& [I Believe In Adv]



November 29th, 2008 at 5:00 am
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November 29th, 2008 at 6:12 am
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November 29th, 2008 at 8:18 am
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December 2nd, 2008 at 12:10 pm
[...] the potential effects of Global Warming will be if we don’t do something about it now. The bird’s eye view of NYC is now pasted at the bottom of a pool in Mumbai, with a URL and HSBC logo painted around the [...]
December 3rd, 2008 at 2:19 pm
That looks really cool! Creative things like this amaze me!