A Bus Stop Ad that Displays Your Weight

As if overcrowded public transportation was not irritating enough, the health club chain Fitness First has converted a bus stop bench into a scale that will display the weight of people sitting on it. This guerilla marketing campaign created by N=5 can be seen in the Dutch city of Rotterdam.

Comments: 12   


March 19, 2009 - Ads, Latest    
Author: Phil

12 Responses to “A Bus Stop Ad that Displays Your Weight”

  1. Fitness First, Bus stop Ads | Meet Joe's Blog Says:
    March 31st, 2009 at 8:15 pm

    [...] [A Bus Stop Ad that Displays Your Weight : Cubeme Blog] No Related [...]

  2. Bus stop ad displays your weight! | The Aimless Agenda Show Says:
    April 3rd, 2009 at 5:12 am

    [...] We are glad we don’t live in Holland, because this ad is not okay! A bus stop ad has been placed by a fitness club that displays your weight on the big ad in bright red letters when you sit on the seat! One thing’s for sure: If we want to go to a fitness club, we don’t want to go to this one. via CubeMe [...]

  3. Creative Ads, Enhancing Brand Recognition, ‘Hey, It’s Your Weight’ | ThunderPost Says:
    September 24th, 2009 at 9:43 am

    [...] [Via cubeme] [...]

  4. Tech Vina Says:
    September 25th, 2009 at 9:28 am

    [...] Fitness First – Bus Stop: Another beautiful and creative concept; this campaign was created by N=5 for Fitness First. A bus stop bench was converted into a scale that will display the weight of people sitting on it, or reminding overweight people its time to join the gym. [...]

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    December 19th, 2009 at 9:14 am

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  6. Diedra Bellin Says:
    January 17th, 2010 at 6:45 am

    Sorry, aber das bezweifel ich ganz stark…Baer

  7. weight bench Says:
    April 15th, 2010 at 7:54 pm

    Reading this post reminds me of my old room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thanks for sharing!

  8. Zina Dutremble Says:
    April 23rd, 2010 at 10:36 am

    I love my Bean and have had it for almost 2 years now. I love the work out it give’s. It’s great!

  9. carpet cleaning bournemouth Says:
    August 17th, 2010 at 4:35 pm

    lol what a great idea. But i wonder how many people (many ladies) would sit on it ? Cheers Jason

  10. carpet cleaning southampton Says:
    February 16th, 2011 at 11:40 am

    The great thing is the more you run for the bus the more pounds you lose

  11. Melania Greenlow Says:
    December 4th, 2011 at 8:06 pm

    Hello, I think that I saw you visited my web site so I came to “return the favor”.I’m attempting to find things to enhance my site!I suppose its ok to use some of your ideas!!

  12. Una parada de bus que desvela tu peso… ¡Cuidado al sentarte! Says:
    January 10th, 2012 at 10:55 am

    [...] la agencia de publicidad y creativa N=5 para la campaña de marketing de sus instalaciones y juntos han convertido el asiento de una parada de autobús, en una báscula. Sí, sí, como te lo cuento.De esta manera, al sentarte, inmediatamente ves tu peso reflejado en [...]

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