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A Bus Stop Ad that Displays Your Weight

As if overcrowded public transportation was not irritating enough, the health club chain Fitness First has converted a bus stop bench into a scale that will display the weight of people sitting on it. This guerilla marketing campaign created by N=5 can be seen in the Dutch city of Rotterdam.

March 19, 2009 - Category: Ads, Latest - Posted by: Phil - Comments: 6

6 Responses to “A Bus Stop Ad that Displays Your Weight”

  1. Fitness First, Bus stop Ads | Meet Joe's Blog Says:

    [...] [A Bus Stop Ad that Displays Your Weight : Cubeme Blog] No Related [...]

  2. Bus stop ad displays your weight! | The Aimless Agenda Show Says:

    [...] We are glad we don’t live in Holland, because this ad is not okay! A bus stop ad has been placed by a fitness club that displays your weight on the big ad in bright red letters when you sit on the seat! One thing’s for sure: If we want to go to a fitness club, we don’t want to go to this one. via CubeMe [...]

  3. Creative Ads, Enhancing Brand Recognition, ‘Hey, It’s Your Weight’ | ThunderPost Says:

    [...] [Via cubeme] [...]

  4. Tech Vina Says:

    [...] Fitness First – Bus Stop: Another beautiful and creative concept; this campaign was created by N=5 for Fitness First. A bus stop bench was converted into a scale that will display the weight of people sitting on it, or reminding overweight people its time to join the gym. [...]

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  6. Diedra Bellin Says:

    Sorry, aber das bezweifel ich ganz stark…Baer

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