A Bus Stop Ad that Displays Your Weight
As if overcrowded public transportation was not irritating enough, the health club chain Fitness First has converted a bus stop bench into a scale that will display the weight of people sitting on it. This guerilla marketing campaign created by N=5 can be seen in the Dutch city of Rotterdam.
March 31st, 2009 at 8:15 pm
[...] [A Bus Stop Ad that Displays Your Weight : Cubeme Blog] No Related [...]
April 3rd, 2009 at 5:12 am
[...] We are glad we don’t live in Holland, because this ad is not okay! A bus stop ad has been placed by a fitness club that displays your weight on the big ad in bright red letters when you sit on the seat! One thing’s for sure: If we want to go to a fitness club, we don’t want to go to this one. via CubeMe [...]
September 24th, 2009 at 9:43 am
[...] [Via cubeme] [...]
September 25th, 2009 at 9:28 am
[...] Fitness First – Bus Stop: Another beautiful and creative concept; this campaign was created by N=5 for Fitness First. A bus stop bench was converted into a scale that will display the weight of people sitting on it, or reminding overweight people its time to join the gym. [...]
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January 17th, 2010 at 6:45 am
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