Baggage Belt Advert for Beau Rivage Resort & Casino, USA by Masterminds Agency

The advert titled Baggage Belt was done by Masterminds advertising agency for HOTEL BEAU-RIVAGE company in USA.

The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.