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Banner ads on Flies

This is a video of some of German company at a trade show that has attached tiny banner advertisements to flies and set them loose on unsuspecting visitors.

The weight keeps the flies at a lower altitude and forces them to rest more often, which is a stroke of genius on the part of the marketing creatives: the flies end up at about eye level, and whenever a fly is forced to land and recover, the banner is clearly visible. What’s more, the zig-zagging of the fly naturally attracts the attention because of its rapid movement.

October 30, 2009 - Category: Ads, Latest - Posted by: Chantal - Comments: 1

One Response to “Banner ads on Flies”

  1. Sylvie Charlois Says:

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