Maison Hermès Window Display by Tokujin Yoshioka
The Maison Hermès window display in Tokyo has been restructured by the Japanese designer Tokujin Yoshioka. The Maison Hermes Tokyo store front uses timed videos of a woman blowing and hidden fans to highlight one of Hermes’s most iconic accessories, their silk scarves.
The installation will run from now until January 19th, 2010.
Yoshioka says:
This is an exhibition to introduce a world of fantasy, Hermes’ lively scarves, which now represent one of the significant brand images.
On designing a window-display at the 1F Maison Hermes, I intended to express people’s daily “movements” with a suspicion of humor. There are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. In this installation, I created a space where one can perceive someone behind the scarves as if life were breathed into them.
The window is designed with an image of woman projected on to the monitor. The scarf softly sways in the air in response to the woman’s blow.
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January 28th, 2010 at 9:44 am
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September 10th, 2010 at 4:18 am
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