Arkaden “Get fabulous”
Arkaden is a fashion mall in the centre of Gothenburg. The target group are people in the ages 25-35, mostly woman. In the fall campaign for Arkaden the client wanted to show many great trademarks they have. They wanted the target group to visit the mall and try on the new fall collections. Maybe, if they’ll try something, they’ll buy something. They moved the dressing room outside to let people in Gothenburg try the clothes on, out on the street. They made mirrors out of ad shells, and added cut outs and their message “Get Fabulous”.

Via [directdaily]








April 17th, 2010 at 12:24 pm
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October 12th, 2011 at 3:20 pm
Good article, is it ok to quote this in my carpentry website?