Bentley’s Aero-Ace Project

Designers at the Royal College of Art were challenged to create a digital design for a Bentley coupe that embraces aerodynamics and reduced energy consumption while maintaining a 21st aesthetic that suits the brand. Here are the finalists plus additional submissions and sketches.

The challenge:
“Explore a new Aerodynamic lead design direction for Bentley, develop a digital design for a Bentley coupe that speaks to lean mid 21st century tastes, and that truly embraces aerodynamics to both reduce energy consumption and form part of a future Bentley design aesthetic.”



Bentley
Via [Wallpaper]

Comments: 3   


April 7, 2010 - Car, Latest, Mobility    
Author: Shan Tara

3 Responses to “Bentley’s Aero-Ace Project”

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