Safe the Beach, Hotel Built From Beach Debris by HA Schult

Commissioned by Corona’s Save the Beach campaign for World Environment Day, this pop-up rubbish hotel in Rome was created by German artist HA Schult to highlight the importance of preserving Europe’s beaches. And it’s built almost entirely from rubbish collected from the sands of our wonderful continent.

The Save the Beach campaign is inviting people across Europe to report and nominate endangered beaches throughout the summer, by visiting www.coronasavethebeach.org.  The winning beach will be recovered and cleaned later this year by brewing company Corona.  Last year, website users chose the Italian beach  in Capocotta as the recipient of the Save the Beach clean up.

“In the ocean, the trash from all continents meets one another. The trash from Africa meets the trash from Europe, meets the trash from South America. The environmental problem is a global problem,” said H.A. Schult, the mastermind behind the hotel. “We are living in a planet of garbage.”