Italian brand ‘Blood Concept,’ has launched a provocative fragrance line based on the four major human blood types: A, B, AB and O. BLOOD CONCEPT is a private celebration of the vivid and fascinating liquid that flows in our veins. Because blood is actually the river of life.
Our four fragrances, A, B, AB, O, retrace the evolution of manhood through time and its record of information, history and mutation, so well kept in the vital flushing of blood. BLOOD CONCEPT is a mystic ritual with no flowers to be found: deep as primeval Africa in 0, aromatic as the scent of familiar land in A, bold as unpredictable itineraries in B, sharp and freezing as a metropolitan skyline in AB.
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