ASPIRINA – ‘Simplifying’ Video by Dohee Kim

The work came about has part of an event sponsored by YouTube and TBWA Italy last month. They invited young motion graphics designers from around the world to create online ads for the top 100 brands in Italy for an event in Milan. Kim chose the pixel graphics aesthetic for two of the three briefs she was given.

ASPIRINA – ‘Simplifying’ from Dohee Kim on Vimeo.

Design the future of your brand with Youtube’ is the 2011/ 2012 advertising campaign for Youtube Europe. Youtube Europe asked to create pieces that represent Youtube Europe’s 100 biggest companies, and I’ve participated in the show in Milan, Italy, as a motion graphic designer. Each brand’s creative director chose one word to describe what they believed to be the future of their company. And I created pieces for IKEA, FASTWEB and ASPIRINA. For IKEA, the keyword was “Easy living” For FASTWEB, the keyword was “Innovation and simplicity” For ASPIRINA, the keyword was “Simplifying” backstage videos

Via [Computerarts]