Heliocosm, Cosmetic Shop by FREAKS Freearchitects

FREAKS freearchitects have been commissioned for the interior design of the shop for a new natural comestics brand Heliocosm located in Herold street, Paris 1st ward.Clément Sauvet from Helicosm wanted to create a brand that banishes the chemical ingredients of conventional cosmetics and respects both the consumer and their environment. The architects have inserted a rectangular timber tunnel inside this Paris cosmetics shop. An opening cut away from the wooden box provides the location for a salvaged second-hand table, while integrated shelves display products.

xThe program of the shop consists mostly in a big workshop table onto which the customers are invited to make up their own cosmetics based on natural products lead by professional tutors.
As the total dedicated budget of 100K€ was pretty low compared to the total 100sqm area to be refurbished, the project focuses onto one single space characteristic: the impressive length of nearly 20 meters, pretty rare as a shop setting within the typical parisian context.

The major efforts were made on the renewal of the first and the last rooms, linked with a wood-covered tunnel-alike space hosting all the display shelves and cupboards. The chosen color is a light greenish blue, a so called “cool mint” color, applied all over floors, walls and ceilings, wrapping the visitors within a both refreshing and disturbing feeling.