Launched in Shanghai in May 2011, Johnnie Walker House designed by Asylum and Love is an embassy for whisky culture that involves, educates and inspires its influential guests.
Based on the central design theme – “Whisky Conversations”, the space was designed where multiple layered conversations are woven into the Johnnie Walker journey, complemented by the graphic designs from LOVE. Upon stepping into the Johnnie Walker House, raw ingredients as malt and peat lined against the wall of the entrance, which acts as an important design exemplar to represent the fundaments of whisky making.
Accompanied by copper lamps modelled after whisky stills, the mood of anticipation is imminent while the journey begins.
At the corridor, angled wooden floor stripes that resonate with the slanted label on the brand’s bottle and the magnificent curved constellation wall welcome visitors as they reach the first storey to appreciate the art of whisky blending.
The brand experience builds up progressively, amplified by the magnificent whisky glass ceiling installation on the second level that serves as a grandeur finale to the tour. Leading to the contemporary faceted copper bar with hanging vintage decanters that provides an engaging setting for visitors to taste the different blends of Johnnie Walker, ending the journey on the finest note.
Juxtaposing distinctive elements found in whisky making alongside innovative fixtures, it conjures a unique expression of the brand vision. The Johnnie Walker House is not just a typical space that houses the best whiskies but is truly a state-of-the-art experiential centre that unveils the legacy of the Johnnie Walker brand that stood the test of time.
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