“Audi Electric Life,” by Jae Min, Automotive Designer

This is a video from Audi of America featuring Jae Min, Head of Design at the Audi Design Center in Santa Monica. It’s part of a three-video series entitled “Audi Electric Life,” which gives a glimpse into daily life with the Audi A3 e-tron, a new prototype battery electric vehicle that is currently being tested by Audi employees across the country as part of the company’s pilot program.

In this episode, The Future in Motion, you’ll see Jae Min – a 16-year veteran automotive designer – sharing his ideas about the future of transportation, the unique design of the A3 e-tron, and the refinement and elegance of electric drive.