The world is rapidly changing. New, developing countries are coming into the limelight of industrial production, bringing along with them a new way of conceiving design jointly with likewise unusual organisational models. In emerging countries a new entrepreneurial orientation is slowly but steadily arising, directing the trend of industrial production towards the idea of innovative and actually recognisable products.
FiloSofia is an exposition that stages exactly this kind of continuous evolution under way, telling the genesis of the projects being born within Russian Sofia, one of Europe’s leading firms in doors and sliding systems manufacturing.
With FiloSofia exhibition, La Triennale di Milano and Material ConneXion, provide, for the first time in their history, with an in-depth analysis of the reality of a company originating from a world far from the settled western design establishment, that represents the paradigm of an ever-changing situation in which new Nations and cultures have been facing the scenario of contemporary design as protagonists.
FiloSofia takes shape through a specific mounting, a scenography conceived by Riccardo Giovanetti, who stages a charming space made up of suspended threads, lights, images and materials; an ideal setting, capable of evoking the highly creative background in which doors for domestic environment are devised.
The exposition place is marked from the rhythm of red strings progression, filling up the whole area over its entire height and tracing out a central space in which the exhibition route sets in.
The set up plan develops in a wide, central volume, a structure made of vertical threads cleaving the space lightly and impressively at the same time. The jungle of cables emblematically represents the complexity of relationships typifying the way of working of the company, its distinguishing philosophy as a new design firm coming from an emergent Country.
The exhibition is divided into a threefold interpretating path: a central, luminous space in which the starring role is assigned to materials employed for the production of the doors, set out in a “cloud” of samples hung in mid-air. The central area overlooks a wide wall where is depicted a sort of big “atlas” with images and texts showing the main contents of the exhibition. Ultimately, an audiovisual path on the opposite side of the room completes the presentation.
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