Exhibition by Riccardo Giovanetti at Triennale Design Museum in Milan

The exhibition project hosted at Triennale design museum in Milan this year and designed by Riccardo Giovanetti, relies on the basic idea of providing visitors with a different and innovative way of displaying projects within the context of the show.

Exhibitions presenting a set of drawings or graphical works are usually organized into a set of images displayed on the internal surface of the exposition area, so that the visitor can watch standing in front of it. Otherwise, in this case the idea is that of overturning the traditional relationship between the visitor and the showcased image: the latter in fact is no more hung to a wall, but is placed on the ground.

Exploiting the possibilities of lenticular printing, discs located on the floor offer the opportunity to see a set of fluid and ever-moving images, changing their subject depending on the position of the visitor.
A dynamic, interactive relationship between the showcased picture and the visitor establishes itself as a solution exhorting people to go around each disc placed on the ground, gradually discovering every detail of the project. The lighting of the whole area is realized through long copper tubes suspended in midair, pointing a beam of light downwards and setting the presence of discs off.
A play of cylindrical copper elements on the wall generates a three-dimensional covering that is further enhanced by the indirect lighting.