DHL: Gridlock
The areas either side and between the escalators were covered with giant bird’s-eye view of Hong Kong highway jam-packed with stationary traffic to demonstrate DHL’s inexplicable ability to deliver on time regardless of conditions. This outdoor piece dominated MTR escalators across Hong Kong.
Via [Fubiz]
Biggest Drawing in the World by Erik Nordenenkar
Swedish artist Erik Nordenenkar claims to have created the “biggest drawing in the world” by sending a GPS-equipped plastic briefcase on a squiggly, looping trip around the world, tracing out a 110,664-km (68,763-mile) unbroken line with the help of DHL delivery planes and trucks.
HP Advanced Photo Paper by Publicis, Malaysia
This campaign is realized by Publicis, Malaysia to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demonstrate to passers-by that what’s real to their eyes is actually a reproduction using HP Advanced Photo Paper.
AEG Noise Campaign
AEG-Electrolux has installed billboards outfitted with sensors to measure noise levels across Europe in a campaign supporting its new silent washing machine. So far, they’ve deployed them in London, Berlin, Madrid, Brussels, and Milan. Basically the billboard has built in decibel meters connected remotely to LED screens, so 24/7 passerbys can see the noise level…
A Woman’s Hand on a Computer Mouse
This is a viral ad that was used on the Internet to direct consumers to the Playboy website.
Link Via [Invetorspot]
Foam City, Sony’s Latest Advert
Created by the ad agency Fallon London, which also made the three previous iconic Sony advertisements, the new advert, “Foam City”, promotes Sony’s Handycam, Cyber-shot and α, its new digital camera brand. The team flooded the centre of the Florida, south-east United States, city with over 460 million litres of foam, using the world’s largest foam-producing machine, which could fill an Olympic swimming pool in 24 seconds.
Because Walking Sucks - Madwagon commercial
In a classroom, a guy is playing footsies with a girl and hitting on her, when they smell something.
Via [Tomateo]
Rubin Bags Advertising by Publicis Frankfurt
“Keep it fresh with freshness bags by Rubin”.
Rubin Bag by Publicis, Frankfurt.
Electric Light Shoe by freedom of creation
Freedom of Creation have designed for for Onitsuka Tiger company this shoe of meter long and covered in Japanese cultural icons and signs. The work is intended to “communicate Onitsuka Tiger’s Japanese roots” in the form of a highly detailed city-shoe.
“Life in a Drop” by Xavier Jacome
“Life in every drop, protect the water” is a great photography realized for a Nature Foundation in Equator by Xavier Jacome for the agency: BBDO, Quito.
“Guys Pray For Rain” Billboard - Playboy Germany
This ad for Playboy is posted on a billboard in Dusseldorf, Germany, before and after a rain storm. Check out this German Playboy billboard, Guys Pray for Rain.
Via [Blavish]
Durex’s new “Last Longer” campaign by DDB
To highlight this product benefit, DDB Auckland from New Zealand distributed limited edition pillow sleeves at Erotica. As a result, the Durex stand was inundated, increasing sales by 28%. It was such a hit with the guys that hundreds more pillow cases were printed and sold in D.vice sex stores as a continuation of the promotion.
Stinky Jocks Campaign for JBS
Norwegian underwear company JBS has once again proven that sex can sell everything with their new ad campaign featuring a nurse, a nun, a French maid and a sexy secretery passionately smelling a pair of (stinky?) JBS boxers. The campaign was banned in their own country, but thanks to the internet, these pictures based around the ultimate male sexual fantasies still benefited from the viral advertising.
The rest of the half naked ladies and a funny video after the jump.
600 Naked People on a Glacier in Switzerland
Photographer Spencer Tunick — already famous for his naked crowd pictures — teamed up with Greenpeace to put 600 people on a glacier in Switzerland. The objective was to make us more aware of the global warming. The campaign was a huge success and has been picked up by many media outlets.
“Mac or PC” Rap Video
At CubeMe, we love our Macs, but I have to admit we grew tired of those “I’m a Mac, I’m a PC” ads. That was until we discovered the “Mac or PC” rap video, which made the geeks that we are pee our pants. Just watch the video and you’ll understand what we mean.
Diva Vodka; Diamond Filtered Vodka
The Scotland based company Blackwood Distillers is producing the triple distilled Diva vodka. Through a sophisticate process, it gets ice-filtered, filtered through Nordic birch charcoal to purify then passed through a sand of crushed diamonds and gems.
Quiksilver Bus Stop by Saatchi & Saatchi
Lets go ride to the bus stop…
An original marketing on a bus stop created by “Saatchi & Saatchi” which also did “Dynamite Surfing” for Quiksilver. Quiksilver takes advertising to a new level with their recent billboards in Copenhagen. One of their new ad spaces allow skaters to go on a Quiksilver mini ramp attached to a bus stop.This bus stop can be seen in Denmark.
Cool Superman Elevator Ad
This ad promoting Superman Returns is probably one of the coolest I ever saw. The elevator shows hands that pull back when the door opens to reveal the Superman Returns logo on the back wall, providing a striking visual and making quite an impact on the people stepping in.
via [slashfilm]