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Type Sex With Durex
The new Durex campaign made entirely of typefaces by German illustrator, designer Andrej Krahne.
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Car in a Giant Tattoo-Covered Ice Cube by Henry Hate
Tattoo artist Henry Hate has unveiled his first ever sculpture and the world’s first ice tattoo to mark the launch of the Nissan Cube.
Take a Nissan Cube, 8000 litres of water, filtered then frozen for 240 days, sculpted with Japanese Samurai chisels and you have Cube in a Cube…
The artistic installation featured a unique tattoo design on a large Japanese inspired, cubed ice sculpture which housed the brand new Nissan Cube inside. The installation also featured an interactive sensor panel which lit up Henry Hate’s tattoo design and elements of the Nissan Cube.
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Levi’s “Pop Up Closet”
Tim Arts and Stefan van den Boogaard decided to skip the traditional mailers when it came to announcing a new Levi’s collection to the fashion press. Instead, they constructed and sent out these “Pop Up Closets” that contained real products from the line.
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Alpina Wall Calendar by Scholz & Friends Hamburg, Germany
The advert titled Wall Calendar 2009 was done by SCHOLZ & FRIENDS HAMBURG advertising agency for ALPINA company. The idea was to create the world’s biggest calendar. Each month has the “Colour of the Month” printed on a 3m x 2m calendar page clearly showing just how great a newly-painted wall would look. By doing this the calendar also doubled as an interesting piece of graphic design. It was displayed in furniture stores and many building supply stores at the Alpina point-of-sale as well as in selected art galleries.
Erwin Olaf Photography
Erwin Olaf was born in 1959 in the small town of Hilversum, The Netherlands. He originally pursued a career in journalism, attending the School for Journalism in Utrecht. There, Olaf discovered photography and film. Olaf has become best known for his intricate, witty style of commercial photography and for his incredibly cutting edge personal work.
Have a look to this great portfolio: Erwin Olaf
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“Transparentius,” Road View Transmitting System, Project by Art. Lebedev Studio
Design firm Art Lebedev, intended to encourage safe driving, is a see-through tractor trailer. A camera on the front of the truck captures what’s going on ahead and projects it on a screen on the back of the trailer. It’s called “Transparentius.”
The effect of this is to render the truck figuratively transparent for the driver behind, who is enriched with a lot more information about what lies on the road ahead.
Arkaden “Get fabulous”
Arkaden is a fashion mall in the centre of Gothenburg. The target group are people in the ages 25-35, mostly woman. In the fall campaign for Arkaden the client wanted to show many great trademarks they have. They wanted the target group to visit the mall and try on the new fall collections. Maybe, if they’ll try something, they’ll buy something. They moved the dressing room outside to let people in Gothenburg try the clothes on, out on the street. They made mirrors out of ad shells, and added cut outs and their message “Get Fabulous”.
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Kleenex Soap dispenser by Trampolim Agency, Brazil
Present in a amazing way, the Kleenex Tissue is a good help for nasal congestion caused by flu.
Agency: Trampolim Comunicação João Pessoa, Brazil.
Maison Hermès Window Display by Tokujin Yoshioka
The Maison Hermès window display in Tokyo has been restructured by the Japanese designer Tokujin Yoshioka. The Maison Hermes Tokyo store front uses timed videos of a woman blowing and hidden fans to highlight one of Hermes’s most iconic accessories, their silk scarves.
The installation will run from now until January 19th, 2010.
Sozawe, Eco-Friendly Office by NL Architects
Located in Groningen, the NL architects SOZAWE will be home to office spaces, a large interior public space and 215 parking spaces.
The concrete floor of the building will act as a thermal mass to keep the building cool during summer and warm during the cooler winter months. The façade of the building is designed to maximize natural lighting, which reduces the overall energy consumption of the building.
Banner ads on Flies
This is a video of some of German company at a trade show that has attached tiny banner advertisements to flies and set them loose on unsuspecting visitors.
The weight keeps the flies at a lower altitude and forces them to rest more often, which is a stroke of genius on the part of the marketing creatives: the flies end up at about eye level, and whenever a fly is forced to land and recover, the banner is clearly visible. What’s more, the zig-zagging of the fly naturally attracts the attention because of its rapid movement.
Baggage Belt Advert for Beau Rivage Resort & Casino, USA by Masterminds Agency
The advert titled Baggage Belt was done by Masterminds advertising agency for HOTEL BEAU-RIVAGE company in USA.
The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.
Dumbs Want Robots to Draw Ads On the Moon’s Surface
A company called Moon Publicity proposes to use robots to carve the lunar surface dust into patterns which could be watched from Earth and that could serve as advertisements.
I have a hard time thinking someone may take them seriously, but it’s a matter of time before some idiots actually manage to pull it off.
New Shadow Shaping technology creates images on the moon that can be seen from Earth. Robots are used to create several small ridges in the lunar dust over large areas that capture shadows and shape them to form logos, domains names or memorials.
The firm says that it will start taking bids from accredited investors and companies today for one of the 44 lunar regions that are publicly available. Bids start as low as $46,000 and will be accepted until October 20, 2009. I expect we will hear what this is really all about in the next few days.
Fisch Franke, the Living Poster
To promote the outstanding freshness and quality of Fisch Franke´s Restaurants they created a “talk of the town” city light poster.
Agency: Publicis Frankfurt, Germany.
Via [Directdaily]
Aero’s Video by Nestlé
Aero’s maker Nestlé chose Skate Fairy Ty Evans of the Lakai footwear Fully Flared video fame, to create a yummy video that is making the viral rounds.
The ad, directed by Ty Evans, was created by JWT London and launched last week.
The original video, filmed by Dave England, features Matt Beach skateboarding through a bowl filled with blue balloons. The video was posted on YouTube back in 2007.
The Aero ad, feel the bubbles, features skateboarder Bob Burnquist riding through 50,000 brown (chocolate coloured) balloons in a skateboarding park in California.
Via [Molt:n]
AquarioMania “Bring life anywhere”
In a bus stop, instead of an usual printed ad, they made a real aquarium full of real fishes. It showed that, with AqurioMania, you will bring life anywhere. Even to a bus shelter.
Link Via [directdaily]
A Bus Stop Ad that Displays Your Weight
As if overcrowded public transportation was not irritating enough, the health club chain Fitness First has converted a bus stop bench into a scale that will display the weight of people sitting on it. This guerilla marketing campaign created by N=5 can be seen in the Dutch city of Rotterdam.
Stuttgart’s Shipping Container Skyscraper
Now German designer Lars Behrendt has conceived of an incredible tower for the unused site that is comprised of 55 shipping containers stacked up like blocks. The Lotto Turm would function as a mixed-use development with a sphere at the top, which would be used to announce the city’s lotto numbers.