AIDES Safe Sex
Here’s a really strange yet powerful video promoting the use of condoms. You don’t need any explanation, the video will show you why you need to protect yourself.
[via Elastico]
Pepsi Mini Cans
The creative brief to launch the new 237ml Pepsi can was not only wise, but small. Printed on a document the size of a business card, it read: “Small is the new big.” BBDO faced a strategic imperative from its client: do not denigrate regular size Pepsi cans by talking about portion control. They needed another hook. The winning insight came from an observation by the creative team that a can this small could get lost in some pretty interesting places. And so a big idea was born. Like the serving size, the media and production budget of $300,000 was modest. The resulting ad campaign was a huge success and it was also Pepsi’s largest share gain of any new pack launch.
