“Transparentius,” Road View Transmitting System, Project by Art. Lebedev Studio
Design firm Art Lebedev, intended to encourage safe driving, is a see-through tractor trailer. A camera on the front of the truck captures what’s going on ahead and projects it on a screen on the back of the trailer. It’s called “Transparentius.”
The effect of this is to render the truck figuratively transparent for the driver behind, who is enriched with a lot more information about what lies on the road ahead.
Arkaden “Get fabulous”
Arkaden is a fashion mall in the centre of Gothenburg. The target group are people in the ages 25-35, mostly woman. In the fall campaign for Arkaden the client wanted to show many great trademarks they have. They wanted the target group to visit the mall and try on the new fall collections. Maybe, if they’ll try something, they’ll buy something. They moved the dressing room outside to let people in Gothenburg try the clothes on, out on the street. They made mirrors out of ad shells, and added cut outs and their message “Get Fabulous”.
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Banner ads on Flies
This is a video of some of German company at a trade show that has attached tiny banner advertisements to flies and set them loose on unsuspecting visitors.
The weight keeps the flies at a lower altitude and forces them to rest more often, which is a stroke of genius on the part of the marketing creatives: the flies end up at about eye level, and whenever a fly is forced to land and recover, the banner is clearly visible. What’s more, the zig-zagging of the fly naturally attracts the attention because of its rapid movement.
Aero’s Video by Nestlé
Aero’s maker Nestlé chose Skate Fairy Ty Evans of the Lakai footwear Fully Flared video fame, to create a yummy video that is making the viral rounds.
The ad, directed by Ty Evans, was created by JWT London and launched last week.
The original video, filmed by Dave England, features Matt Beach skateboarding through a bowl filled with blue balloons. The video was posted on YouTube back in 2007.
The Aero ad, feel the bubbles, features skateboarder Bob Burnquist riding through 50,000 brown (chocolate coloured) balloons in a skateboarding park in California.
Via [Molt:n]
Crying Caterpillar Ad
This ad is the type that makes me laugh out loud because of its adorable nature. When it comes to cutesy and quirky, Japanese TV ads go where no one has gone before. A father caterpillar and his son try to get the best tea leaves at the top of a tea plant.
Via [WeirdNewsFiles] & [Neatorama]
Swimming Above a Submerged City by Ogilvy & Mather Mumbai Ad Agency
Upon first glance this might look like people swimming on top of a submerged city – that’s a clever ad for HSBC by Ogilvy & Mather Mumbai Ad Agency in India . HSBC pursues environmental initiatives throughout its organization. The task at hand was to increase awareness of their website, thus educating people on minimizing climate change in a less theoretical manner.
Pruhealth Orange Dispenser
Pruhealth, a UK health insurance provider, turned London bus stops into fruit dispensers. The bus stops have been converted to clear plastic hoppers which display and vend oranges. The instruction is “help yourself”. The converted bus stops were already causing a stir in time for the morning rush, with a gaggle of participants waiting for the oranges to fall.
Via [Directdaily]
A Woman’s Hand on a Computer Mouse
This is a viral ad that was used on the Internet to direct consumers to the Playboy website.
Link Via [Invetorspot]
“Life in a Drop” by Xavier Jacome
“Life in every drop, protect the water” is a great photography realized for a Nature Foundation in Equator by Xavier Jacome for the agency: BBDO, Quito.
Durex’s new “Last Longer” campaign by DDB
To highlight this product benefit, DDB Auckland from New Zealand distributed limited edition pillow sleeves at Erotica. As a result, the Durex stand was inundated, increasing sales by 28%. It was such a hit with the guys that hundreds more pillow cases were printed and sold in D.vice sex stores as a continuation of the promotion.