Pruhealth Orange Dispenser
Pruhealth, a UK health insurance provider, turned London bus stops into fruit dispensers. The bus stops have been converted to clear plastic hoppers which display and vend oranges. The instruction is “help yourself”. The converted bus stops were already causing a stir in time for the morning rush, with a gaggle of participants waiting for the oranges to fall.
Via [Directdaily]
A Woman’s Hand on a Computer Mouse
This is a viral ad that was used on the Internet to direct consumers to the Playboy website.
Link Via [Invetorspot]
“Life in a Drop” by Xavier Jacome
“Life in every drop, protect the water” is a great photography realized for a Nature Foundation in Equator by Xavier Jacome for the agency: BBDO, Quito.
Durex’s new “Last Longer” campaign by DDB
To highlight this product benefit, DDB Auckland from New Zealand distributed limited edition pillow sleeves at Erotica. As a result, the Durex stand was inundated, increasing sales by 28%. It was such a hit with the guys that hundreds more pillow cases were printed and sold in D.vice sex stores as a continuation of the promotion.